Lesson: Persuasion through advertisements: making schools better places
10th Grade
Theme Concept: Persuasion
Persuasion is a reoccurring theme throughout history, and it continues to exist in today’s 21st century. From speeches to written forms to visuals, persuasive techniques have been used to sell an idea or product to consumers. Recognizing the persuasive technique used is crucial to determining the validity of the seller’s claims and to making careful decisions that will negatively or positively alter and shape people’s lives. Particularly in schools, peer pressure can be addressed positively by honing students’ skills to recognize which concepts and objects being “sold” to them are beneficial and which are harmful to students’ lives.
Non-Art Discipline Concept: Word Usage
The use of words individually and together has a big impact on persuasion. Just as powerful as visuals, words can greatly influence its audience. Speeches and essays are only a few that are heavily dependent on words. Similar to the size of text seen visually, the way a word is spoken determines the speaker’s view on the topic. Emphasis, softly, angrily, joyfully are several adjectives that can describe the speaker’s tone. Thus, not only are visuals crucial when it comes to persuasion, verbal techniques play a major role as well.
Full Lesson Plan
Formative Assessment Evidence
Summative Assessment Selected Response Evidence
Summative Assessment Constructed Response Evidence
Performance Assessment Evidence
Teacher's Samples
Project A
Theme Concept: Persuasion
Persuasion is a reoccurring theme throughout history, and it continues to exist in today’s 21st century. From speeches to written forms to visuals, persuasive techniques have been used to sell an idea or product to consumers. Recognizing the persuasive technique used is crucial to determining the validity of the seller’s claims and to making careful decisions that will negatively or positively alter and shape people’s lives. Particularly in schools, peer pressure can be addressed positively by honing students’ skills to recognize which concepts and objects being “sold” to them are beneficial and which are harmful to students’ lives.
Non-Art Discipline Concept: Word Usage
The use of words individually and together has a big impact on persuasion. Just as powerful as visuals, words can greatly influence its audience. Speeches and essays are only a few that are heavily dependent on words. Similar to the size of text seen visually, the way a word is spoken determines the speaker’s view on the topic. Emphasis, softly, angrily, joyfully are several adjectives that can describe the speaker’s tone. Thus, not only are visuals crucial when it comes to persuasion, verbal techniques play a major role as well.
Full Lesson Plan
Formative Assessment Evidence
Summative Assessment Selected Response Evidence
Summative Assessment Constructed Response Evidence
Performance Assessment Evidence
Teacher's Samples
Project A
Project B
Project C
Company Name: Picture It
Product: Graphic Novel Program
Purpose: Increase reading throughout the school
Details about Product: Provides funding to schools for the program, graphic novels, and books on how to create graphic novels and the printing of students' works.
In the program, students are encouraged to create a graphic novel based on either their own stories and/or books they've read in light of increasing reading through the schools. A graphic novel fair is recommended to run twice a school year (one in December and the other in June). After-school programs are encouraged to provide students the space and time to create their graphic novels. Students are also allowed to stop by to simply read the graphic novels that are available in the program.
Product: Graphic Novel Program
Purpose: Increase reading throughout the school
Details about Product: Provides funding to schools for the program, graphic novels, and books on how to create graphic novels and the printing of students' works.
In the program, students are encouraged to create a graphic novel based on either their own stories and/or books they've read in light of increasing reading through the schools. A graphic novel fair is recommended to run twice a school year (one in December and the other in June). After-school programs are encouraged to provide students the space and time to create their graphic novels. Students are also allowed to stop by to simply read the graphic novels that are available in the program.